After more than a century as the Boy Scouts of America, the iconic organization is undergoing a bold transformation by changing its name to Scouting America. Announced at their annual meeting in Florida, this rebrand symbolizes a fresh commitment to inclusivity—welcoming girls and LGBTQ+ youth into the fold as part of a broader effort to modernize and revitalize the organization.
Led by CEO Roger Krone, the move comes just ahead of the group’s 115th anniversary on February 8, 2025. The name change reflects the Scouts’ evolving values after years marked by financial struggles and high-profile abuse allegations. While some critics, including Senator Ted Cruz, have voiced concerns that the shift might alienate certain groups, many supporters see it as a necessary step to secure the future of Scouting in America.
This evolution has been gradual but steady: from allowing gay youth to join in 2013, to opening membership to girls in 2018. Now, with this rebranding, Scouting America is signaling a new chapter—one that embraces diversity and inclusiveness at its core.
After more than a century as the Boy Scouts of America, the iconic organization is undergoing a bold transformation by changing its name to Scouting America. Announced at their annual meeting in Florida, this rebrand symbolizes a fresh commitment to inclusivity—welcoming girls and LGBTQ+ youth into the fold as part of a broader effort to modernize and revitalize the organization.
Led by CEO Roger Krone, the move comes just ahead of the group’s 115th anniversary on February 8, 2025. The name change reflects the Scouts’ evolving values after years marked by financial struggles and high-profile abuse allegations. While some critics, including Senator Ted Cruz, have voiced concerns that the shift might alienate certain groups, many supporters see it as a necessary step to secure the future of Scouting in America.
This evolution has been gradual but steady: from allowing gay youth to join in 2013, to opening membership to girls in 2018. Now, with this rebranding, Scouting America is signaling a new chapter—one that embraces diversity and inclusiveness at its core.
